Get Customized Hair Care with Formulate Shampoo & Conditioner

April 16, 2020


Disclosure: I received this duo for free for review purposes only. Any opinions are my own.

I am quite fond of subscription boxes. Yet, I was quite surprised you could also set up a recurring box of shampoo and conditioner. What fun! Formulate gave me the opportunity to learn about their brand and customized shampoo & conditioner for perfect customized hair care. It was fun and very easy to do. First take their quiz...

How Does it Work?

You start by taking a quick quiz, sharing your name, email address, and age.

Then, choose your hair color, hair length, hair type (straight, wavy, curly, etc), hair texture (fine, medium, coarse), if hair is oily or dry, sensitive or not, and if you have dandruff or any scalp conditions.

Plus, you will share how often you shampoo and conditioner your hair, if you color it, and what products you use.

They also ask for your zip code, so they can take into account humidity in your area! It is THAT customized!

Also, if you have any hair goals (prevent split ends, oil control, anti-frizz, etc), then fragrance. Yes, you get to choose the way it will smell, too!


I asked for the debassing dye to be added to my shampoo because I color my hair! It results in an off blue/purple hue but it helps color treated hair, also good for blondes and grays, too! This is optional.

All formulas are cruelty-free and free of sulfates, preservatives, and parabens.

If for any reason you are not satisfied with your customization. You can work with your chemist and/or technician to "formulate" the correct ingredients.


$19.95 each for 4oz bottles
$39.00 each for 8oz bottles
$49.00 each for 14oz bottles


I have only just received this set and tried it once and want to use it more before sharing my thoughts, but my initial reaction is good! I love the pump bottles and the smell is amazing! I chose serenity, it smells like lavender and chamomile (medium).

Please click the link below to visit my profile with Formulate and enter our giveaway so you can try Formulate, too!

Shampoo & conditioner designed just for you!



Enter to win a set of Formulate Shampoo & Conditioner here: Formulate Giveaway - Ends May 1st, 2020

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